The Electronic Media Economy in Pakistan: Issues and Challenges

PIDE Knowledge Brief No. 35:2021
Publication Year : 2021

The influence of media on society is unquestioned. Its reach penetrates nearly every corner of the world and every aspect of life. But it has also been a contested realm, embodying class politics and the interests of monopoly capital. The paper aims to study certain aspects of the media, focusing primarily on: the political economy of media; size, growth, concentration and content of electronic media; the television rating system; financing model and business operations; the way that these practices are shaped by governments’ laws, regulations, and other policies; and the impacts of these business/regulatory interrelationships not only on media content and media audiences but also on societies’ politics and culture more broadly.